Matomo

Matomo is a powerful, Open Source web analytics platform that provides businesses with 100% data ownership and control, unlike Google Analytics. It offers a comprehensive suite of features for tracking website traffic, user behavior, and marketing campaign performance, all while prioritizing user privacy and complying with regulations like GDPR and CCPA. Matomo is highly flexible, allowing customization and integration with various platforms, and provides detailed, accurate reporting without data sampling. It's used by over one million websites globally, spanning various industries and organizational sizes. ## Bénéfices - Matomo offers several key benefits, including complete data ownership and control, ensuring compliance with privacy regulations like GDPR and CCPA. It provides detailed and accurate analytics without data sampling, leading to better decision-making. The platform's flexibility allows for customization to meet specific business needs, and its Open Source nature minimizes risks and allows for community-driven improvements. Matomo is also cost-effective compared to proprietary alternatives, with various support plans available to cater to different needs. The platform boasts a user-friendly interface and enhanced insights through a comprehensive range of features. This results in quicker data access and analysis.